Ads on NBA jerseys ?
There has been long discussions about allowing ads on the NBA jerseys. A few NBA teams owners are actually quite vocal on this issue , but is it going to happen ? One thing is sure : there will not be sponsors names across the chest of NBA teams next season. The NBA will not look like the Primera Division. But come the 2013-14 season… maybe.
At their meetings this week in New York, NBA owners had what Deputy Commissioner Adam Silver called a “robust” discussion about the idea of putting some kind of advertising on NBA jerseys. “We told our owners that it was not something we were considering doing for next season, but that it was something we should at least discuss doing for the season after next,” Silver said. That discussion included mock-ups of potential looks.
In the end, those valuations are what will matter — money talks. And if there is enough money in it NBA owners will toss tradition out the window in a New York minute. How the ad money will be distributed from team to team has to be figured out. For instance, a team from Milwaukee wouldn’t be expected to generate the same amount of revenue as a team in New York City. Also, superstars such as Kobe Bryant would likely be better compensated monetarily than a player who barely plays. That’s a troublesome sticking point that must be addressed before the ad idea can come to fruition.
It could be as simple as all 30 NBA teams having a McDonald’s “golden arches” on their shoulder above the logo. Or maybe uniform manufacturer adidas would pay to put their logo on the uniforms in a less obtrusive way. But make no mistake, steps towards ads on jerseys are starting. The owners, like fans in general, are split on the issue. How much that is worth, and are there companies willing to pay it, are the real questions. I know the idea offends some American sports fans, but that doesn’t matter. The day is coming, sooner or later.
“I’ve been trying to tell the NBA” . “If someone wants to give us $10 million, I’ll make it happen….
“If the amount’s enough, David (Stern) will jump up and down. “He’s not going to do it for $200,000 from Power Balance, but if somebody offers us $25 million, it’s done. We just have to work out the split with all the teams so everybody gets the benefits.”
One thing is sure, the teams need more revenue and under the current collective agreements , the days when the NBA jerseys with ads are here, are not far away.